download ME!
A product owner's guide
to artificial intelligence
Learn where AI adds value (and where it doesn’t) before you commit resources.
A product owner's shortcut to smarter AI
Everyone’s talking about AI, but not every “AI-powered” feature is worth your time. This guide helps product owners cut through the hype, showing where AI can genuinely enhance your app and where it’s best left alone. At The Distance, we help apps evolve with purpose, building AI into strategies that scale.
What you'll learn
AI isn’t magic dust you sprinkle on your product; it’s a tool that (when used well) can supercharge how your app works and how your users experience it. This guide gives you the clarity to cut through the hype and focus on where AI delivers real impact.
Here’s what you’ll walk away with:
- A clear picture of what AI, ML, LLMs, and agents actually mean for app owners (without the jargon).
- The difference between AI and traditional automation and why the distinction matters for your product roadmap.
- Practical, proven use cases where AI adds value, from smarter search to document processing.
- A reality check on myths like “we need a custom model” or “AI is plug-and-play.”
- Guidance on when to lean on third-party APIs, and when (rarely) a custom model is worth the effort.
- A framework for spotting AI opportunities in your app and rolling them out with confidence.
By the end, you’ll have the tools to ask sharper questions, push back on hype, and identify the AI features that genuinely move the needle for your business.
Real results, real partners, real impact
At The Distance, we’ve spent over a decade helping product leaders turn complex technology into real-world solutions. Now, we’re bringing that same expertise to AI - partnering to blend usability, automation, and intelligence into products that last.
By sharing your email, you agree to hear from us occasionally - we promise not to spam you.