Off to Work

Off to Work has been delivering premium casual staffing, permanent recruitment, training and consultancy services for over 25 years. Their casual team members are at the heart of their operation, and increasingly, that team is made up of Gen Z workers who expect fast, intuitive, mobile-first experiences.

With their existing mobile app reaching end of life, Off to Work needed a complete replacement, not just to modernise their platform, but to re-establish themselves as a tech leader in the staffing sector and leapfrog competitor apps. The goal was clear: create a modern app designed specifically for casual team members, recognising that for many of them, the app would become the primary way they interact with the business.

Rather than trying to serve every audience at once, the initial focus was deliberately narrow - build an app that works brilliantly for Core Target Markets (CTM) first, with room to evolve over time.

Using Off to Work’s existing website brand as a foundation, we designed and built a new mobile application that feels modern, intuitive and closely aligned with the wider business.

Rather than overhauling existing systems, we developed a bespoke middleware layer that enables the app to communicate efficiently and securely with Off to Work’s legacy backend. This created a modern, dependable communication channel while maintaining deep integration with core operational systems.

The improved data workflows and strengthened security model ensured the app was robust behind the scenes, without adding complexity for users.

On the surface, the focus remained firmly on a mobile-first experience that allows casual team members to do more directly within the app, reducing reliance on other platforms and improving day-to-day interactions.

The result is a mobile experience that feels like a natural extension of Off to Work’s digital ecosystem, one that supports their operational needs while meeting the expectations of a younger, app-native workforce.